"Soar Beyond The Expected" Global Film for Martell Cordon Bleu
To celebrate the 110th anniversary of Martell Cordon Bleu, Maison Martell unveils a vibrant new design and a new advertising campaign with renowned Chinese actor, Tony Leung, as the new spokesperson of Martell Cordon Bleu.
Entitled “Soar Beyond the Expected”, the campaign debuted with a global film starring Tony Leung and famous French actor Vincent Cassel. It is directed by Hong Kong-based artist, photographer and filmmaker Wing Shya.
Both actors have been chosen for exemplifying the audacious spirit of the Martell swift emblem. In the film, two parallel stories take place across centuries and continents, with Tony Leung playing himself, while Vincent Cassel plays Edouard Martell, the creator of Martell Cordon Bleu.
Despite living 110 years apart, both of them share the same spirit of audacity that enables them to overcome challenges in their own worlds. Despite reaching success, they are never truly done and remain determined to reach for greater heights.
The film was released in China and adapted in English globally.
Film:
